Overview:
Sprout Social is an amazing software that has social media management function and analysis as well. It is intended to provide better insights to business on the performance on social media platform and the audience.
Key Features:
Advanced analytics: Get statistics on the demographics in the audience, the level of attentiveness, and the effectiveness of the content.
Competitor analysis: Competitor comparison What is your company’s performance index relative to competitors?
Sentiment analysis: Not only know what people are saying in social media conversations, but also why they are saying it.
Customizable dashboards: Design your dashboards to be unique and focused on the task.
Benefits:
Provides specific details to enhance the prospects of carrying out decisions with great efficiency.
Useful to better understand the context in which the target population operates and discover possible topics to approach.
Given a clear look at the perception that people have about your brand on the social networks.