On Tuesday, Adobe Inc. revealed its plans to launch a new generative AI-powered video creation tool, Adobe Firefly Video Model, in a limited beta release later this year. With the new tool, the company is expanding its suite of Firefly AI-powered applications into video, aimed at making life easier for professionals in design, photography, and video.The Firefly Video Model, in particular, will enable users to generate video clips based on text or image prompts and is engineered to react to specific directions like camera angle, panning, zoom, and motion. According to an interview with Adobe’s Vice President of Generative AI, Alexandru Costin, the model has been fine-tuned to the quality expected by videographers.“We’ve invested in making sure we pay attention to the prompts and respect the guidance from professionals much better than other AI video models on the market,” said Costin.
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