This allows tech companies to embed their products and services directly into the fabric of sports organizations, leading to an organic and mutually beneficial association with these teams or events.
The industry leader in enterprise software solutions, SAP, through its data analytics capability, is empowering sports teams and leagues worldwide. SAP’s analytics platforms delivered data in real time on player performance, strategy optimization and fan engagement with the NBA and NHL.
By continuing to enhance the operations of sports organizations and improve the fan experience on a global scale, SAP is not only solidifying its position as a market leader in sports technology but also becoming known for forming long-lasting partnerships within sports.
In the same context, Microsoft’s pioneering alliance with Real Madrid reflects how digital technologies can drastically change sports.
By leveraging groundbreaking solutions, from augmented reality experiences to fan content personalization platforms, Microsoft has revolutionized the way we engage with our fans.
Microsoft is able to not only reach Real Madrid’s global audience but also provide a boost to the fan experience all season by integrating its cloud computing capacity with immersive match-day experiences as well as interactive content delivery.
As Real Madrid has the most effective brand reach, Microsoft will leverage this partnership to enhance the sports fandom experience using digital innovation.
