With the rise of digital adoption in the last several years, few industries have profited from it as much as ecommerce.
Over the last decade, global ecommerce has seen profits drastically increase. Whereas Statista noted global sales in 2021 amounted to around $5.2 trillion, more recent numbers from this year estimate that total annual sales will exceed $6.3 trillion. Similarly, ecommerce user pools have swelled to nearly three billion worldwide. This represents annual growth of about 2.7%.
In this bustling ecommerce landscape, retail is among the most popular but also the most frustrating for shoppers. On the one hand, the increased access to various goods has made shopping more convenient. However, the remote nature of shopping for retail online means that many buyers are left feeling uncertain about their personal items. This is especially true in the eyewear ecommerce sector. According to Grand View Research, changing lifestyles and consumer preferences have made shopping for eyewear online commonplace. In fact, by 2030, this sector is poised to see a compound annual growth rate of up to 7.4%.
That said, because most eyewear is not just accessories and, instead, also falls under medical devices and protective goods, they require more nuanced ecommerce efforts. In light of this, here are a few of the most relevant eyewear ecommerce offerings that are improving the customer experience and addressing key concerns: