In a first, Golden Nugget Online Gaming (GNOG) pulled back the curtain on its inaugural cross-platform advertising endeavor. This strategic marketing stroke of genius features none other than the iconic actor and beloved entertainer, Neil Patrick Harris.
Known to his fans by his initials, NPH has taken on an enchanting role in the campaign. The actor illuminates the screen in two newly released 30-second commercials for Golden Nugget Online Casino. As with many a star before him, Harris takes to endorsing iGaming, a move that adds an extra flair to the commercials.
Like a dreamscape, NPH majestically manifests wherever GNOG iGaming players find themselves. Be it a mundane veterinarian’s waiting room or on an exciting deep-sea fishing expedition, he is there. Ensconced by a charming piano, Harris ensnares players with melodious serenades as they engage with the online casino’s slot machines and table games.
In the vet’s office, he croons “Golden Nugget online casino, always a crowd pleaser, so live it up while you wait for that golden retriever”. On the fishing excursion, enriching the sea with song, he sings, “He’s fishing for some tuna, playing live dealer while he waits. He hasn’t had a nibble but he caught a pair of 8s. It’s like he’s sitting at the tables while he’s on the high seas, Golden Nugget Online Casino, can we get some face cards please?”
Neil Patrick Harris has been a shining • of our cultural constellation, a national treasure that has consistently entertained America for decades. Audiences first fell for his charms when he took on the leading role in the ABC series “Doogie Howser, M.D.,” that aired from 1989 through 1993. He further embedded himself in the audience’s hearts and minds with his portrayal of Barney Stinson on the long-running CBS series, “How I Met Your Mother.”
Not to be confined to the small screen, NPH has made waves on the silver screen with appearances in films like the “Harold & Kumar” series, “Gone Girl” and even lending his voice to the “The Smurfs” movies. His range doesn’t end there, Harris has also showcased his talents on Broadway. He received the Tony Award for Best Leading Actor in a Musical for his gripping performance in “Hedwig and the Angry Inch”.
In the wake of the legalization of online casino gambling in the US, an increasing number of well-known personalities are securing profitable endorsement deals to advertise iGaming across various channels. These endorsements range from television to print to social media. Some of the big names include that have joined the iGaming family include Kevin Hart, John Stamos, Andy Cohen, and even sports stars like Tony Hawk and Rob Gronkowski.
Golden Nugget Online Casino has gone live across multiple American states such as Pennsylvania, West Virginia, Michigan, and New Jersey, offering audiences over 500 slots and table game options. The campaign featuring NPH, aptly titled “Make Any Moment Golden,” is slotted to broadcast across these states and on various social media platforms.
GNOG has staked its claim as the principal operator in New Jersey, enjoying a significant 27% share of the state’s iGaming market. The Golden Nugget Hotel Casino & Marina in Atlantic City, part of GNOG’s overarching brand, brought in gross gaming revenue (GGR) of almost $146.1 million from its retail slots and table games. GNOG connects its license to several platforms beyond the Golden Nugget Online Casino. They boast partnerships with FanDuel, Betway, BetRivers, and Jackpot City to offer a diverse and unparalleled online gaming experience.
