Nitro Commerce Raises Rs 15 Crore in Seed Funding Round Led by Cornerstone Ventures

Founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce is a new-age technology platform dedicated to modern online brands.The start-up claims to have onboarded more than 100 D2C brands in the past six months. It aims to grow this number to over 1,000 brands by the end of the year. “The mission at Nitro is to democratize complex technologies in this growing landscape of India’s commerce story. Acquisition is one of the biggest challenges faced by upcoming new-age brands,” said Umair Mohammed, CEO at Nitro Commerce. “While data sharing has become the norm among enablers, it is horrendous for both consumers and upcoming privacy laws such as the DPDPA. In this new age, consumers expect and demand privacy. Our technology solves both use cases. We are working towards enabling brands and partners, both through our proprietary cookieless technology, to solve these challenges with a secure and privacy-first approach,” Mohammed added. D2C brands in India are projected to reach over $60 billion by 2027, with a 40 percent compound annual growth rate. India’s GDP per capita has increased by over 200 percent in the previous 20 years, and the country’s enormous customer base—which is primarily driven by the country’s rapidly expanding middle class—makes the case for this market to explode. 

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