The larger the pool of applicants, the higher the likelihood of finding talent within. Some companies explore ways to engage the greater community in a quest to create interest in data science and other areas.
According to Thota, there needs to be an effort to strengthen the next generation of data scientists and to create opportunities for education in this field from elementary school through college for underrepresented groups in the community. Thota enables next gen data scientists to build an application in real-time, by high school- girls from different socio-economic backgrounds and enabled their understanding on data science, Machine Learning and big data.
To share its insights and work with other firms, Zulily hosts analyst and data scientist groups at its Seattle headquarters and participates in conferences like the Marketing Analytics and Data Science conference.
“We try to create unique ways to bring interest in the technology that we build by leveraging data science,” says Thota, “same as how our approach would be to our customer experience.” Take, for instance, the business that working together with Major League Soccer team Sounders FC to host a hackathon in June 2019, is intended for utilizing sports data in tackling challenges pertaining to technology.
