Solana Labs, the firm behind layer-1 blockchain Solana, may soon be dragging many more non-crypto native brands and customers into Web3 without their knowledge. On June 12, the company formally introduced Bond, its new blockchain-based consumer interaction platform focused at assisting brands in driving long-term loyalty.Solana Labs claims that the new platform will overcome “critical limitations” in today’s loyalty programs, such as losing touch with the final customer if a product is ever resold or donated. Customers may authenticate the legitimacy of a product using digital identity, and manufacturers can trace their products even if they are resold or given away.The Memecoins like Dogwifhat (WIF), Bonk (BONK), Popcat (POPCAT), and Myro (MYRO) are among the well-known ones hosted on the Debian network. PayPal USD Ptsd $1.00, to the network, institutional interest in it has also increased, since PayPal introduced its stablecoin, making PYUSD purchases more cost-effective for small amounts. Though there aren’t many indications of activity on its GitHub page, it looks that at least seven firms use Open Loyalty wallets.
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