Video Commerce Offerings Gain Traction; Indians Spent Over 2 Million Hours Video Shopping: Flipkart

Three main reasons why customers primarily from below 30 years of age group and tier 2 and tier 3 regions flock to this format are relatability, trust, ease of access and interactivity, Flipkart said, adding that direct-to-consumer (D2C) brands, sellers and farmers also see value in video commerce offerings.”Flipkart’s approach to video commerce has left an indelible mark in 2024, with events such as The Farmer’s Alphonso Mango Day Live Stream (establishing direct farmer-to-customer connect), Big Bharath D2C livestream, The End Of Season Sale and Zero Hours witnessing strong engagement,” Walmart-backed Flipkart said.Citing a report by Redseer Consulting, Flipkart said the short-form video industry in India is expected to create a total opportunity of USD 8-12 billion by 2030, and the overall short-video user base will touch 600 million by 2025.”Flipkart’s video commerce offering is designed to meet an array of evolving needs, with the intention of not only creating an enhanced shopping experience but also addressing possible barriers that exist when it comes to online shopping,” said Neha Agrahari, Senior Director, Video Commerce, Flipkart.

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