With a successful sale, Paytm would be able to focus on its key areas, which include travel, promotions, and cashback. Further, if the sale is successful, this would be one of the largest buyouts for Zomato. Some of the other large-scale buyouts by Zomato include UberEats and the quick commerce platform Blinkit. In 2020, UberEats was acquired by Zomato in a non-cash deal for Rs 1,376 crore. Similarly, in an all-stock deal, Blinkit was acquired by Zomato for Rs 4,447 crore. Apart from running a food festival called Zomaland, Zomato also offers ticket booking services. Speaking about the potential deal, an executive speaking to the Economic Times said, “Zomato’s strategy is to take as much control of the customer’s discretionary spending wallet as possible.” (With inputs from PTI)
sekar nallalu Corporate,Cryptocurrency Zomato in Talks with Paytm to Acquire Movie and Event Business
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